Programmes Spotlights Series

This campaign features a collection of short, impactful 20-second videos, each spotlighting a different programme at Heriot-Watt University. The series is designed to quickly capture attention, highlight the unique strengths of each programme, and generate interest among prospective students. By delivering concise, visually engaging content tailored for digital platforms, the initiative aims to boost awareness and improve promotional performance for programmes currently receiving lower levels of engagement.