Perfume Advertising Campaign

A soft, floral-led perfume campaign concept inspired by the fresh and feminine world of Daisy by Marc Jacobs. The project explores a refined visual direction through elegant product imagery, warm natural lighting, delicate floral details, and dreamy storytelling, communicating a sense of freshness, charm, and effortless beauty.

The concept spans static social media creatives, portrait-format layouts, and a short video piece, each designed to capture the fragrance’s mood through blooming daisies, golden sunlight, soft textures, and polished product-focused compositions. Together, the visuals create a light, romantic, and premium campaign aesthetic while maintaining a cohesive brand presence across digital formats.

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